Poly Film Investment Co.,Ltd.

Poly Film Investment Corporation Limited was founded in 2002. This company undertakes the role to run as an all industrial investment platform in film industry as being an affiliate to Poly Culture Group Corporation Limited. Its business covers film and television content investment, cinema chain construction, cinema operation and management, as well as large screen projection system research and development. Its subsidiary cinemas are distributed in major cities in China such as Beijing, Shanghai, Guangzhou, Shenzhen and so on, also in the trend to further develop to the second-tier and third-tier cities.

From the year of 2002 to 2005, Poly Film has invested in the production of a large number of movies and TV series, including Hong Kong movies such as Infernal Affairs II, Infernal Affairs III, Dragon Tiger Gate and so on which received enormous market recognition. These movies have provided an opportunity for Hong Kong talented directors and actors to enter into mainland market, also injected new vitality for the development of mainland movies.

In August 2005, Poly Film, along with Chongqing Wanhe Film Corporation co-founded Chongqing Poly Wanhe Cinema Corporation Limited and act as the holding shareholder, this opened up the cinema circuit management business. In 2010, the cinema circuit company established Beijing division, Shenzhen division and Shanghai division, formed 1+3 nationwide layout, scope covered the important market in North China, East China and Central China, industrial influence has been reinforced. As of January 2014, there were 54 cinemas under the cinema circuit company with 231 screens and almost 40,000 seats in total.

In recent years, the company has begun to shift its core business into cinema investment, construction and management domain, formed a multi-leveled product layout respectively called POLYMAX, POLYSTAR, and POLYMINI. POLYMAX adopts first-class projection system with a large screen over 18 meters wide, full width with HD effect, plus 7.1 stereo channel audio. The scale of POLYMAX cinema is usually comprised of eight video halls with more than 1,500 seats. POLYSTAR is referred to the cinemas have six to eight video halls with around 800 to 1,500 seats, which are defined as medium to large size cinemas of Poly Film. POLYMINI means small to medium size cinemas with HD effect and HD audio that are designed for intensive communities, usually contains four to six video halls with 500 to 800 seats. Through these differential scale construction and standard integrated management, Poly Film achieved an overall reach from high-end business district to small communities. As of the end of 2013, the company owned 15 self-operated cinemas with over 100 screens.

Poly Film continuously increases investment in research and development of large screen system while focusing on construction of high-end cinemas. In 2011, Poly Film has successfully developed the large screen projection system POLYMAX. The whole system provides HD large screen live remote transmission function, adopts 13.1 stereo channel audio, along with an unique image capture projection system as well as a special acoustic system and seat design, altogether to bring audience into the film context. This system is currently installed in five Poly international cinemas, among which the width of POLYMAX screen in Wuxi Film Industrial Park reaches 30 meters.

In future, Poly Film will continue to enhance the quality of management, improve the standard of cinema construction and operation, as well as increase the investment in technology upgrade. Base on screening technology and design style of cinema construction, the company will speed up the pace of human resource training, make progress in operation and management scheme, so as to build more cinemas with large screens in Poly’s own style.